Today, we’re talking about optimizing your whole site, not just a single page, for search engines. Continue reading
Now that you know how to structure your website’s internal linking, it’s time to turn your focus outward. In this SEO tutorial step, you learn how to get those all-important external links to your website (and use two free tools in the process). Continue reading
It’s been over two years since Google launched Featured Snippets, and yet many search marketers still see them as little more than a novelty. If you’re not convinced by now that Featured Snippets offer a significant organic opportunity, then today is my attempt to change your mind.
If you somehow haven’t encountered a Featured Snippet searching Google over the past two years, here’s an example (from a search for “ssl”): Continue reading